Deinking strife end in sight

Good news to have caught my eye (apart from the fact that someone has launched a new magazine. About curry) is this rapprochement between INGEDE and the Digital Printing Deinking Alliance.

The two parties have come to verbal blows in the past about the deinkability of various types of digitally printed paper, so it's a relief to see that they have managed to agree on future cooperation.

A major bugbear for INGEDE is inkjet printed materials which, along with water-based flexo, are the cause of problems at recycled paper mills due the paper's deinkability, or rather lack of deinkability.

This reminds me of a local hoo-hah here in the capital at the time when News International was deciding what presses to buy for its mammoth re-equipping. There was a real fear that if it had opted for flexo at Broxbourne it would have resulted in serious complications for the entire recycled newsprint chain in the UK.

The current complication comes from a print process whose use is rocketing, rather than declining. This is of course inkjet. Turning to Pira International's market forecast report on the Future of Global Printing to 2014, I see the research business predicts that the worldwide market for inkjet printed materials will grow by 70% between 2009 and 2014, to some $46.5bn worth of print. That's some leap in a relatively short space of time.

It's obviously hugely important that those in the print and paper business who are responsible for this stuff find a way of dealing with it, and in a way that doesn't result in unwelcome headlines that will damage the cause of print and paper - especially not when so much good work has been done to promote print and paper's sustainability story.