Marketing

Cadbury plays it cool with colour-changing print
Cadbury has launched a range of limited-edition Dairy Milk ‘Summer Edition’ bars in colour-changing packaging, in a playful debate over whether chocolate really belongs in the fridge.

Rebrand for Flow Group following acquisitions
West Yorkshire print marketing and fulfilment firm Flow Group has rebranded following its recent acquisitions and expansion.

Peterborough printco sold in pre-pack
Premier Communications (Peterborough) has been sold in a pre-pack sale to a new company after hitting the buffers last month.

UK ad spend rose 10.4% in 2024
UK ad spend showed strong growth in 2024, rising 10.4% to a total of £42.6bn. Growth of 6.3% is predicted in 2025, and 5.6% in 2026, with forecasts downgraded slightly thanks to the destabilising...

Paragon rebrands Communisis wing
The Communisis name has been consigned to the history books after a rebrand by Communisis Brand Deployment owner Paragon, with the business renamed Paragon Global Brands.

SGS and SGK become Propelis following merger
SGS & Co and SGK have finalised a merger and become the Propelis family of brands.

JICMail data reveals growth in customer acquisition through mail campaigns
Response Rate Tracker data gathered by JICMail from 3,800 across 15 organisations shows that cold direct mail response rates and door drop campaign ROI increased in 2024.

Duo disqualified over BBL
Two directors of a graphic design, marketing and print business have been barred for abusing the Bounce Back Loan scheme.

Industry unconvinced by social media marketing
Social media is considered overrated as an effective business marketing tool by nearly two thirds of Printweek readers, according to new survey findings.

Coca-Cola revives ‘Share a Coke’ campaign
Coca-Cola is bringing back its ‘Share a Coke’ campaign, which significantly boosted the brand’s sales when first launched and to this day is still quoted as one of the biggest personalised packaging...