Tom Hall

Ad spend falls as recession forces marketing cuts

UK media spend is falling faster than in many other countries, according to a recent study by a leading advertising agency.

Lurpak door-drop campaign wins DMA award

A Lurpak butter campaign by BD Network has won the inaugural DMA Door Drop Award, winning praise for its strategic targeting and creative innovation.

Print industry bodies call for Skills Summit

The BPIF, Unite and Proskills have called on skills minister Lord Young of Norwood Green to back an industry Skills Summit to highlight the importance of training.

Howard Hunt programme aids young creatives

Howard Hunt Group has joined forces with Swanley Technical College to train a troupe of young creatives as part of Proskills' initiative.

Cranfield personalises post-course packs to drive repeat bookings

Cranfield School of Management has called on Trapeze Mailing Services to produce personalised direct mail to suggest relevant courses to past students.

Charity DM volumes hit by recession and online competition

Direct mailers are standing by the medium despite the first ever drop in charity sector direct mailing volumes alongside the rising popularity of digital communications.

Former B&P directors buy consumables division out of administration

B&P Lightbrigade's consumables division has been sold out of administration to a new company set up by two previous B&P directors.

Paton Brown continues investing with Speedmaster purchase

Manchester-based mailing house Paton Brown has bought a Heidelberg Speedmaster SM 74-5 with JDF connectivity in an attempt to increase efficiency during the recession.

PCC creates new marketing role

The Printers' Charitable Trust (PCC) has appointed Joanna Havers to the newly created role of fundraising and marketing director.

Unite urges government to support manufacturing

Unite has called on the government to provide urgent financial support to UK manufacturing if "Armageddon" is to be avoided in the sector.