St Ives has cut all ties with its printing past and has now been completely rebranded with a new name: Kin + Carta.

Grafenia is changing its name to Software Circle to “better reflect who we are”.

Bass, the hotel and leisure group, is climbing a multi-million-pound print mountain to change its name to Six Continents.

Global Graphics has changed its overall group name to Hybrid Software to better reflect the nature of its business.

Coatings specialist Alchemy Print Finishers has changed its name to Alchemy Coatings in order to better reflect its services.

A1 Trade Print has rebranded with a new name that better reflects its security print expertise.

Canterbury printer Omicron Repro has had positive support from its customers despite an initial period of concern over the name of the latest Covid variant.

Andus Print has changed its name to Gemini Brighton to anchor the 15-staff litho and digital company firmly within the Gemini Group of printers.

Printers, on the whole, are not a bashful bunch. They are proud of their work, their skills and their machines and they will happily tell you as much.