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Royal Mail research finds ‘valued’ mail provokes action and emotional response

Mail can have a high impact and provide a strong incentive to act according to new research by Royal Mail MarketReach, which looked at why people found post valuable and why.

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TranseoMedia takes on Taopix name in rebrand

TranseoMedia has rebranded its international operation as Taopix, to reflect the success over the past 18 months of its proprietary photobook tool of the same name.

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Name change gives Gemini Brighton strong regional focus

Andus Print has changed its name to Gemini Brighton to anchor the 15-staff litho and digital company firmly within the Gemini Group of printers.

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Research: direct mail has premium status with public

Direct mail remains a powerful force in the marketing mix, according to new research showing that consumers still retain a strong connection with physical marketing.

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Direct Mail Partners signs up to Volly

Carrollton, TX-based Direct Mail Partners has confirmed it will join Pitney Bowes' much anticipated secure digital delivery network Volly despite its formal launch still being months away.

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CWU's Royal Mail action is a threat to direct mail sector

In December 2012, bosses of the Communication Workers Union (CWU) threw down a challenge to Royal Mail when it threatened to ballot its members to boycott handling mail from downstream access (DSA)...

Direct mail 'most effective channel' for influencing buying decisions

Direct mail has been found to be the most influential channel on purchasing decisions, according to a recent study.

HH Direct buys finishing kit

Direct mail specialist Howard Hunt Direct, part of the Howard Hunt Group, has used Ipex 2010 to replace two of its folders with an investment with Friedheim.

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JICMail reports on partially addressed mail impact

The Joint Industry Committee for Mail (JICMail) has published new audience data that highlights the reach and interaction rates of partially addressed mail.

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USPS move to end Saturday delivery leaves direct mail sector in limbo

This week's US Postal Service announcement that it is ending Saturday mail delivery - without the direct OK of Congress - leaves direct mail and commercial printing industries in limbo.