Esko launches Mox software
Thursday, March 16, 2023
Esko has launched a new software platform aimed at helping growing brands and small businesses bring quality products to market in a consistent, fast, and sustainable way.
Mox is a cloud-based tool that has been specifically developed to help small-to-medium sized consumer brands (SMB) meet the challenges of today’s omnichannel market, to work more efficiently, and to deliver right-first-time packaging and marketing content on time.
“Combining project management with digital proofing and DAM in one simple solution enables small teams and growing businesses to increase their speed and simplify their go-to-market processes,” said Adrian Fernandez, general manager of Mox.
“This rapidly reduces approval time for impactful product packaging and content, enabling teams to develop and deliver artwork and content to get new SKUs to market quickly, efficiently and in compliance with all regulation requirements.”
He added: “With Mox, we are leveraging the many years of Esko’s experience with top consumer product companies and their ecosystems.
“We have been able to use that to develop a new best-practice software tailored to the needs and budget of growing consumer brands, helping them increase productivity, reduce costs, and save time in their packaging and content creation process.
“We developed Mox as a collaborative, scalable solution for marketers, packaging and project managers, creatives, and all internal and external stakeholders who participate in creating and distributing product packaging and content.
“Many businesses and brand teams are still relying on emails with file attachments, spreadsheets and shared drives for workflow management and collaboration.
“In today’s omnichannel environment, this is simply no longer fit for purpose. It’s easy to lose track of digital assets and team’s input, especially for approvals, feedback, and version histories. If the final content is incorrect, or the wrong version is used at the wrong stage of the go-to-market process, brand reputation is at risk.”
Benefits of the software are said to include the ability to bring internal and external contributors together with the right information to create and review before product launch, real-time feedback and approval, and the ability to configure and build standardised workflow templates.
The track and audit feature enables users to fully understand their content process, including when, how, and who approved it, while the software also features advanced proofing capabilities and digital asset management.
“Mox delivers real-time project and task visibility, improves collaboration, and helps accelerate speed to market. It provides the tools you need to take control and scale your brand,” said Fernandez.
“With Mox, small businesses and growing brand teams can now get to market faster, overcoming the challenges of demand for ever-changing SKUs in a fast-paced, omnichannel market – and all while safeguarding their brand consistency.”
Available immediately, Mox is available for a free 30-day trial. With an annual subscription, pricing is $95 (£79) per user per month for a team with a minimum of three users, or $115 per month if paid monthly on the same basis.
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