Witherbys sculpts gallery guide for British talent
Monday, March 18, 2019
London-born sculptor Sam Orlando Miller is based in Cataluña in Spain nowadays, but even as his work takes on an increasingly Mediterranean influence befitting his surroundings, he never forgets his roots amid the English craftsmanship of his family’s silversmithing workshop.
When distilling Path of the Wayfarers, his latest exhibition at London’s Gallery Fumi into a summary guide, this commitment to homegrown craft shone through.
What was produced?
An A5 28-page gallery guide comprising 250gsm cover and 170gsm text stock from Arjo Creative’s Keaykolour Originals (Snow) white recycled range was commissioned by Gallery Fumi to introduce visitors to Miller’s latest work on show in its halls.
What did the job entail?
Gallery Fumi enlisted North London-based Witherbys to put the piece together as part of an ongoing working relationship since 2015. Best known for its litho print work, the firm made use of a four-colour Xerox Versant 2100 digital press with EFI RIP to print the various textual and photographic elements of the exhibition guide.
Witherbys made 200 copies of the guide, each comprising four pages cover and 24 pages of text, which were then folded on a Heidelberg Stahlfolder TH52 and stitched on a Heidelberg Stitchmaster ST350.
What challenges were overcome?
Although the guide would be filled with striking, full-colour photography, Witherbys received a brief insisting on a “natural-looking, earthy stock” to capture the nature-influenced aesthetic of Miller’s sculptures. Offering a printed press proof for the client’s sign-off, the printer selected the Arjo Creative Keaykolour uncoated recycled paper in snow.
Witherbys’ strategic account manager Gary Freeman said: “This stock complements the natural texture, while allowing for a superb digital print finish.”
What was the feedback?
According to Freeman, Gallery Fumi’s commissions come in a variety of forms with different themes and the gallery relies on its go-to printer for advice on what printing methods would best complement the marketing material for each project.
A spokesperson for the gallery said: “I just got back from Italy and found the little package. It looks great. Spotless as usual – very, very happy. I must say, I quite like the digital print on uncoated stock. Words in particular pop out and look very crisp and defined.”
Path of the Wayfarers by Sam Orlando Miller is running at Gallery Fumi, Mayfair, London, until 27 April.