The presses will be installed at the firm’s 11,100sqm production facility in January and will replace three HP Indigo 7500s. They will join two HP Indigo 10000 B2 digital presses, the second of which was installed three months ago.
Pureprint will use the 7800s for a range of applications including publishing, fine art, corporate reporting, packaging, personalised direct mail and POS printed materials.
The sheetfed 7800, which has a list price from £575,000, was launched earlier this year. It prints at speeds of up to 160ppm and its features include one-shot printing, matt ink, 'invisible' red, light black and digital special effects including texturing, raised print and watermarks.
Intelligent automation allows the job queue to be optimised based on priority, length, image type or media.
Business development director Aaron Archer said: “This is part of our continual investment in this growing side of our business. The new platform offers enhanced productivity to support our continued growth.
“Quality is improved with the same on-board spectography as in the 10000s, assisting in colour reproduction for our national and international brand-conscious clients.
“We are now seeing real innovation from our customers as they start to explore the opportunities that this technology offers. We are pleased to support them on this journey by delivering print and marketing services which make their businesses more successful.”
Pureprint employs 275 people and has a turnover of over £38m. Its turnover has increased by 20% each year for the past five years and the firm’s HP Indigo digital printing department has produced 20% of its turnover in the past 12 months.
Chief executive Mark Handford said: “The last year has seen a number of new customers request both the complex personalised products we are able to produce as well as cost-effective high-quality short-run work. This upgrade makes complete sense and puts us in a strong position to support direct marketing and publishing innovation over the next few years.”
Last month the firm won Book Printer of the Year and Luxury Packaging Printer of the Year at the PrintWeek Awards 2014. In February the firm, which serves clients in the corporate, retail, creative and fine art industries, boosted its litho operation after it installed its fifth Heidelberg XL 105 press.