New launches ready for returning Luxury Packaging show

Luxury Packaging is part of Packaging Innovations London
Luxury Packaging is part of Packaging Innovations London

Easyfairs' Packaging Innovations & Luxury Packaging London show is set to be the launchpad for a number of new products when it opens its doors at Olympia London on 1 December following its pandemic hiatus.

High on the agenda this year's two-day show are sustainable and eco-friendly innovations for the premium goods market with new products set to be unveiled such as Croxsons’ range of home and beauty glass bottles, containers, closures and decorations.

Knoll Prestige Packaging will launch its patent-pending KnollLuxe premium board platform, a 100% paper and board product that is recyclable and FSC approved, which is designed to replace EVA and plastics.

Also set for its public unveiling is organic packaging specialist Organoid’s Natural Hop Surface on gold paper. Aimed primarily at the premium beer packaging market, the luxury paper features gold backing overlaid with natural hops flowers, with the design retaining its natural scent and texture.

Another launch at the show will be a new laser cutting service for decorative packaging, from Delga Press. 

Other luxury brands set to exhibit at the event include Hunter Luxury, Favini, O-I, Fedrigoni, Vetroplas and Seaman Paper.

Renan Joel, divisional director at the event's organiser, Easyfairs, said he was excited to welcome the luxury packaging sector back to the Olympia.

“Luxury packaging by its nature is very tactile, so it can only truly be appreciated in person. A year away from in-person events has made it difficult for industry professionals to discover the latest developments in premium packaging because of this,” he said.

“The added perceived value of luxury packaging is key for premium brands but combining this with sustainability is a challenge. So, it’s fantastic to see so many of our Luxury Packaging exhibitors choosing the show to launch their latest eco innovations.”

The show, which had been due to take place in September, was postponed to December due to the ongoing effects of the coronavirus pandemic.