MacroArt shows every detail matters on huge hoarding

Richard Stuart-Turner
Thursday, April 29, 2021

Near St Neots in Cambridgeshire, construction is underway on Wintringham, a 400-acre development that promises to bring new homes, employment, schools and facilities to the area.

What was produced?

Developer Urban & Civic required hoardings to be installed around the site. It worked closely with
St Neots wide-format printer MacroArt and creative agency Hello Hackenbacker to complete the project.

What did the job entail?

MacroArt provided a template for each section of the hoarding to facilitate the design team at Hello Hackenbacker. This was then checked and segmented by MacroArt’s studio to ensure the images on the individual panels joined together seamlessly.

To help meet the budget, MacroArt provided shaped ACM cut-outs that continued the look and feel of the development without having to use full panels throughout.

For phases one and two of the project, MacroArt used its Durst P10 to print 2.44m-high sections of hoardings onto 3mm Alupanel A-Lite ACM from Perspex Distribution. These were then finished on a Zünd cutter.

The company also incorporated overlaid cut vinyl elements which can be replaced as required to ensure that messaging can be continually updated during the development. MacroArt used its Canon Colorado to print these elements onto Mactac JT 8700 removable vinyl and they were finished on a Summa cutter.

Colour-matched screws and anti-graffiti laminates were used to complete the installation.

The first two phases of the perimeter hoarding were surveyed, designed and printed in under two weeks and then installed by four of MacroArt’s in-house installers over three days in December 2020. MacroArt has since produced additional hoardings for further phases of the project.

To date the business has produced 255m of 2.44m-high continuous panels and 121m of 2.44m-high ACM cut-outs.

What challenges were overcome?

“The client wanted a design that continued onto both the headers and kickers which meant that forensic attention to detail was needed in respect of alignment, to ensure uniformity of the presented message,” said MacroArt business development manager David Mansfield.

“In addition, the hoarding site itself was on a slope of irregular inclination, further complicating the delivery of a consistent frontage.”

What was the feedback?

“From day one we have been seeking trusted local partners who we can work with, not only to deliver great quality work on the development, but also to grow with us and be part of ensuring St Neots grows well,” said Rebecca Britton, Urban & Civic’s communities, communications and partnerships manager.

“It’s been great working with an industry-leading local business like MacroArt.”

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