Go Inspire partners with Bloomreach on personalisation
Wednesday, February 1, 2023
Go Inspire has enlisted Bloomreach as its data and analytics partner to drive personalisation in campaigns.
Bloomreach offers a suite of products to drive personalisation across the e-commerce experience, and Go Inspire – which was acquired by Xerox in July – said it will now use these to enhance the offer it provides to its clients.
Go Inspire will be able to deliver personalised messages powered by unified customer and product data with the speed and scale of AI-optimisation. It said its clients will benefit by getting revenue driving digital commerce experiences that convert on any channel and every journey.
Each year the company mails a total of over 800 million printed items and sends a total of over one billion communications.
Go Inspire CX managing director Dimitri Kyrpianou said: “As a leading data-led marketing company, we are delighted to integrate Bloomreach solutions within our offer to boost our services to customers.
“With technology advancing at its current trajectory, it was important that we stayed ahead of the curve and our partnership with Bloomreach enables us to do just that. We are really excited about what this could mean for us and our clients.”
Chris Williams, channel partnerships team lead, UKI and France at Bloomreach added: “Bloomreach is thrilled to be collaborating with Go Inspire, a forward-thinking partner with strong roots in data-driven marketing and technology.
“We are confident our collaboration will enable Go Inspire to deliver results, by empowering marketing teams with the right strategy, process, and tools to elevate the customer experience.”
Late last year Go Inspire hired a new client development director for its Customer Experience division.
It was also recently awarded gold accreditation from EcoVadis and invested around £1m in a raft of new kit to further enhance its sustainability.
The business turned 30 in October and attributed its longevity to its workforce. Serving high-profile clients including Tesco, Waitrose, Sky, BT, and Lakeland, Go Inspire has a turnover of around £68m and employs more than 370 people across two sites in Leicester and Kettering.
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