End of an era as The Times goes totally tabloid

Josh Brooks
Friday, October 29, 2004

The Times is to axe its broadsheet edition entirely as of Monday (1 November), marking a historic moment in the 216-year history of the paper.

The newspaper, which launched its compact edition in London last November, has put the move down to the circulation successes of the gradual roll-out of the new format.

 

The move will also reduce the cost of producing both broadsheet and tabloid editions.

 

In a statement, Paul Hayes, Times Newspaper general manager, said: "We tested the market and our sales in Northern Ireland, Scotland and the West Country rose significantly when we became a compact-only newspaper in those areas.

 

"The move is a response to clear reader demand and we look forward to a compact future."

 

According to the most recent Audit Bureau of Circulation figures, the paper's sales have risen by 32% in the Irish Republic, which was the first area to go all-compact.

 

The Independent was the first paper to launch a compact edition in September 2003, dropping its broadsheet edition entirely in May this year.

The Guardian is also planning to change format, with a 50m investment in switching to a three-quarter sized Berliner format in 2006.

Story by Josh Brooks

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