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Sponsored Content

Creating a dynamic ecosystem

A vision for the future of AI in the printroom

Sponsored
Sponsored Content by Fiery
21 May 2025
Applications
What if your print room was natively built around AI?

We’re often focused on what already exists in the print industry – but what if we start looking at what could be? 

Progress in a technical field is almost always incremental.

Engineers find ways to increase efficiency by a few percentage points. End users find shortcuts that make tasks easier or more intuitive. Existing products find new applications for use cases that are similar to the tasks they were designed for.

But every now and then, something new comes along.

Something so different, so revolutionary, that an entire paradigm of how things ‘have always been’ is replaced with how things ‘could be’.

What if you could receive an email with a job request for “fifty copies of the attached brochure, printed on glossy stock in full colour,” and the job was already in your print queue?

What if your workflow software knew that the last time you did a similar kind of job, you used a set of optimal configurations – and it automatically configures the job to run on the same parameters?

What if your printer knows how much experience you have as an operator, and communicates the health of the printer and status of your jobs in human language that you can understand, even if you don’t have much training on the job yet?

This is the vision of a printroom that doesn’t just use AI, but is natively built around AI. Right now, most AI processes in the print industry are incremental improvements in automation. But let us paint you a picture of what your life as a print service provider could look like if we didn’t add AI to print, but started with it.

Today’s print environments demand faster turnaround, fewer errors, and scalable workflows. What if you had a platform that was built from the ground up with an AI-centric architecture designed for modern, connected print production?

You could:

  • Understand a print file not just from its name or metadata, but what it’s actually about – and then route it directly to the correct workflow
  • Remember each job printed, and actually learn the patterns of usage and parameters to identify the most common configurations, eliminate repetitive tasks, and find workflow improvements and shortcuts to streamline operation
  • Natively interconnect all the devices in your printroom – not just printers or finishers, but also IoT sensors, voice assistants like Amazon Alexa or Google Home, smart dashboards – i.e. the entire range of the technologies you use
  • Talk to your software in human language, and have it understand you and communicate right back to you

Right now, printrooms are too often static environments that we try to stitch together using legacy systems or incremental improvements in automation.

Printers don’t talk to each other, especially if you have devices from multiple, different manufacturers. You have to manually check temperature and humidity sensors to make sure the conditions are right for the right job. If something goes wrong, you might have programs to let you know – but those programs can’t predict when something will go wrong and inform you before it happens.

But what if a printroom was a truly dynamic ecosystem?

Everything talking to each other, flowing through an AI-native workflow software that could not only communicate with every single one of your devices in the room, not only learn and automatically run the optimal settings for each job, not only predict usage and outcomes: but could also tell you about it the same way a human would, tailored to your skill level and understanding?

We at Fiery believe it’s time to change the paradigm of automation in print. AI-native print workflows will make the operations of printing more effortless, more intuitive, and more human. They will intelligently integrate processes and hardware to deliver truly effortless automation. And they will be able to tell you about it in terms you understand, tailored to your skill level.

At Fiery, we think not only about what is, but what could be. Let’s see the difference together.


To discover how Fiery technology can help future-proof your business, visit fiery.com

Applications Workflow Printers Equipment manufacturers Digital
AI Fiery Workflow
Applications

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