Diversification is key

Soyang Technologies highlights new opportunities and applications

Soyang: highlighting new opportunities

Soyang Technologies (1-A91) is using its Fespa presence to talk to companies about how it can support printers by helping them extend into new markets and target new revenue streams.

Its focus at this year’s event is on textiles, PVC-free materials and a wide-range of banner materials.

As well as exhibiting in its own right in Hall 1, the manufacturer and distributor of wide- and superwide-format substrates has products featuring in demonstrations on the stands of InkTec, Plastgrommet and Ricoh.

Representatives from Soyang Technologies’ sister company Soyang Europe are also on hand on its booth.

As well as supplying wide- and superwide-format substrates and surface coverings, Soyang Europe is a reseller of hardware from the likes of Fujifilm, Ricoh, Mimaki and InkTec.

The Soyang Europe team is hosting dedicated customer product tours of its exhibiting partners’ technologies for Fespa visitors to highlight their capabilities and productivity.

“Fespa is one of the most important events on the global print calendar and we’re delighted to be attending,” said Mark Mashiter, Soyang Europe managing director.

“We’re very much looking forward to showcasing the wide variety of materials we have available to visitors from around the world at the event.”