Screen updates Truepress branding

Truepress range will have clearer branding from now on
Truepress range will have clearer branding from now on

Screen Graphic Solutions has moved to clarify the applications for its Truepress range of inkjet presses with market-specific branding.

The Truepress range currently spans models for commercial printing and publishing, labels, and packaging. The first device was launched in 2006. 

A prototype model for paper-based flexible packaging using food-safe inks was unveiled in September. 

Screen said that it had been working to better differentiate its development of products and solutions for individual markets, and the new logos reflected that process. 

“Going forward, Screen GA plans to continue its development of products with market-specific branding to be better able to differentiate the solutions it can deliver to each field. It is also focused on continuing its efforts as a solution creator,” the firm stated. 

The Japanese manufacturer sold its Inca Digital Printers wide-format printer business to Agfa earlier this year.