Just rewards

There are undoubtedly challenges for print business wanting to take the plunge into the burgeoning textiles sector, but from those that have made the move, the rewards far outweigh the effort involved.

“I believe the market is growing and the tipping point has yet to be reached. I expect the rate of growth to be more of a slow, steady burn rather than a flash in the pan,” says OPG’s Watson.

“Industry drivers such as sustainability, ease of transport, an upscale look and feel as well as decent margins will continue to grow the market. As this happens of course, competition will increase and digital textile prices will fall.

“Until then, there is an opportunity for early adopters of digital textile printing to secure a foothold in this growing market and establish themselves as proven, trusted and profitable B2B or B2C print service providers.”