The consultation, which could result in the closure of the just over 20 staff business, began on Monday, 1 September.

“It’s a site that has been through a number of restructures in the past few years as demand has reduced for continuous stationery… without wishing to pre-determine the outcome, it’s now difficult to downsize the business any more,” said Wyndeham chief executive Paul Utting.

A decade ago the Bredbury, Stockport site employed almost 80 staff and had sales of £11.4m with a pre-tax profit of more than £600,000. However, in its most recent accounts to 31 December 2012 the site logged a pre-tax loss of almost £650,000, after goodwill amortisation, on sales of £6.2m.

Utting said that while the proposal was sad news for the affected staff, it was simply driven by the changing demands of the market.

“It’s well documented that the emergence of high-volume digital production allows the base printing and over printing to be done in one pass, so there’s been a substantial reduction in volume in the past few years,” he said.

The site operates three narrow-web presses, a 10-colour RDP Marathon, and two Goebel Optiforma presses, a 10-colour and an eight-colour.

If the site were to close as a result of the consultation, Utting confirmed that it would represent the firm’s withdrawal from the continuous stationery market as it has no plans to relocate the kit.