Wyndeham Heron will now produce high-profile men's magazine Maxim, which is 300pp and wields a circulation of 227,000 copies.

Heron will also be producing UK Poker Player, launched last September, and Total Gambler, a free monthly 24pp insert with a run length of 750,000.

Maxim will be printed on Heron's two MAN Roland 64/72pp Lithoman presses, with pre-press managed by Wyndeham Graphics.

Wyndeham Impact is also getting in on the action. It has picked up the cover production for all three new titles as well as Viz, Bizarre, PC Pro, Computer Buyer and Computer Shopper.

"We have been particularly impressed with the level of investment and the quality of the work it produces for us," said Dennis Publishing operations director Peter Wooton. "With this in mind, it is no surprise we have chosen Wyndeham as our principal print partner for 2006."