Wyndeham has developed its business model to exploit cross-selling opportunities between group companies and ensure that its subsidiaries work in concert.

Astron Group chief executive David Mitchell said: Although we have dealt with Wyndeham and its subsidiaries for quite some time, we did so on an ad hoc basis. This new corporate relationship is far more structured. We will see a number of benefits.

Wyndeham finance director Paul Hollebone said the three-year contract, which has an estimated annual value of 3m, would include magazines, continuous stationery and business forms.

The work will be routed to the most appropriate plant within the Wyndeham group, which includes ET Heron, Impact Litho, The Grange Press, Hubbard Print, Westway Offset, Aquaprint, Albert Gait and Riverside Packaging.

Hollebone said Wyndeham had not paid a fee towards Astrons IT and procurement costs. Last week PrintWeek revealed that some preferred suppliers had invested in Astrons development, as the print manager reduced its supplier base from 500 to just over 40.

Last month Wyndehams Essex-based flagship web offset plant, ET Heron, won a 7.5m contract to produce the British Medical Journal and News Review (PrintWeek, 26 July).

Story by John Davies