Smarty pop-ups are designed and patented by Endiplec, a Spanish company based in Barcelona that specialises in automated POS displays. The two product ranges are the Smarty Floor Stand range and the Smarty Promotional range.
Smarty Floor Stand displays can be put up automatically, which makes in-store implementation quick, easy and cheap compared with more conventional floor stand displays that have to be assembled in-store.
The patented design makes them strong and able to withstand significant weight, making them suitable for bakery products and beverages.
Smarty Promotional displays are aimed at communicating a brand message or offer, for example in car showrooms, banks or garden centres, and the range includes miniature totem displays, cubes and dump bins.
After completing the deal in February, Hednesford, Staffordshire-based Weedon PSC can now offer the full Smarty range, including generic shelf and floor-standing displays as well as units made to order.
Weedon PSC managing director John Weedon said: “We have been in discussion with Endiplec for several months and have been very impressed with their team. In their Smarty range we have found a first-rate product to extend our range of POS displays.
“These display units are designed to the highest specifications and employ innovative patented designs to reduce implementation times in-store. So they are perfect for retail operations where pre-filled displays will not work.
“As a licensee, we will be able to manufacture made-to-measure solutions as well as off-the-peg generic units. As the retail environment is becoming increasingly challenging, Smarty offers an effective and eye-catching solution which is very attractive to customers.
“But these displays are also easy to use and cost effective which I am sure will prove very popular with retailers and brand-owners alike.”
Separately, Weedon PSC opened a new colour laboratory at its Hednesford site in January, which the firm said would improve the print quality and colour consistency of all its corrugated packaging.
The new lab, a joint initiative of Weedon PSC and Earthinks, is equipped with ink-mixing equipment and includes the new Earthinks dispenser, which has been designed specifically to minimise energy usage and ink wastage.
Last year Weedon PSC was awarded exclusive rights to print RRP and POS displays using the new Earthinks range of water-based flexographic and screen printing inks, which are made from up to 80% natural materials.
Meanwhile, earlier this month Weedon PSC’s sister company i2i Europe, the retail own label packaging specialists, has completed a relocation from Burton upon Trent to a new purpose-built design centre on parent company Weedon Group’s 7,432sqm Hednesford-site.
John Weedon said: “We offer our customers a one-stop shop for creative packaging design, manufacture and retailer expertise through the combined capability of Weedon PSC and i2i Europe.
“Now we will all be working alongside each other in the same building, we will be able to oversee the progress of individual projects more effectively.
“But I suspect that the real benefits will come in the way our creative teams will pool their resources and bounce ideas off each other as they look for innovative solutions to our customers’ problems.”
Weedon Group’s third arm is corrugated packaging manufacturer Weedon Corrugated Products, which operates from a second 7,432sqm site in Audenshaw, Manchester. In total Weedon Group employs around 200 staff and has a turnover of approximately £20m.
