The Studio System, which is based on the Wave2 Publishing Platform (W2PP), has been designed to speed the process of ad design and approval for both print and online ads.
Wave2 said the software would allow sales staff to quickly produce high-quality customised display ads, which could be dispatched direct to prospective advertisers and approved within minutes.
The Aylesbury-based firm believes that, for most publishers, this process can take up to four weeks.
Northcliffe Newspaper Group has already implemented a group-wide, customised version of The Studio System, under the project name “The Bubble” (PrintWeek, 24 May).
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