Wace Corporate Print in Swindon is in talks with its 106 staff and the GPMU about proposed redundancies.
Managing director Angus Steel said the measures were part of keeping the company competitive, and although he said that no firm figure had been arrived at he dismissed a mooted figure of 30 as "ludicrous".
"Were only negotiating about the possibility of redundancies spread across all areas of production. Its part of the day-to-day running of the business not a major refocusing or restructuring," said Steel.
He added: "The financial security of Wace Corporate Print is absolutely secure."
Wace sold its Corporate Print plant at the beginning of 1999 to a management-led team for a deferred payment of 2.3m. However, it retained a 25.06% stake.
GPMU Gloucester assistant branch secretary Martin Hodges said talks were at an early stage and that there had been no compulsory redundancies.
Last year Wace Corporate Print bought two Heidelberg B1 presses an eight-colour and a 10-colour.
Story by John Davies
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...

Further breathing space
'Serious group' interested in Highcon, new deadline set

Automation welcomed
Colourbridge enhances efficiency with new Duplo multi-finisher

New business unit includes OpSec