Road Ads, which specialises in truck-side advertising tracked via GPS, is also in talks with an undisclosed number of companies about exploiting the new medium (PrintWeek, 3 May).
Vertical Vision printed the vinyl for 25 trucks on its NUR Blueboard, using a total of 2,000m2 of the substrate from 3M, one of the partner companies.
Road Ads managing director Nigel Petty said the company was meeting with advertising companies to explain the benefits of each process.
We are talking to them about the use of lenticulars and other printing processes. Lenticulars could provide a particularly eye-catching solution, said Petty.
The GPS satellite tracking system, which is used to analyse each trucks exposure, is supplied by NavTrak.
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...
Customer demand increasing
A4 Laser Labels expands with larger site and kit investment
Price rises in US 'to at least partially offset' costs
Cimpress withdraws guidance due to Trump's tariffs
Proceeds to be invested in growth strategy
James Cropper sells some specialist IP
Making changes to limit tariff impact in US