Stoffels joined the firm last week after an eight-year stint at Xeikon, where he was marketing communications manager.

Esko-Graphics director of marketing Hubert Scheir explained that the firm was splitting its marketing function to align it with its three regional business units. Each will be guided by its own marketing director, so we can now have more dedicated marketing campaigns in the business units, said Scheir, who will head the EMEALA (Europe, Middle East, Africa and Latin America) unit.

Stoffels role is focused on corporate marketing and product releases from Esko-Graphics Belgian head office.