St Ives Plymouth lands glossy title job

St Ives Plymouth has won the contract to print a new weekly glossy, launched last week by Soho-based So London publishing.

The 102pp magazine, also called So London, is aimed at affluent Londoners and will focus on arts, property, and ‘shameless luxury’.

So London
will have an initial print run of 75,000. Colour Systems is handling the repro. Text pages are 90gsm matt paper plus a 4pp cover on 250gsm glossy.