Burall PlasTec, based in Cambridgeshire, has produced 50,000 lenticular front covers for Shine magazine, the first womens monthly to feature the process.


The magazine, which has a UK circulation of 85,000, is published by Attic Futura and will feature the lenticular cover on its June issue.


Bristol Myers sponsored the work as part of a promotion for its Clairol Herbal Essences hair colour range. The lenticulars are targeted in London and the South East as part of the campaign.


Shine publisher Bridget Marrison said the covers "look fantastic. Its the same model, but with different hair colour, so it shows up well. Theyre attached by two adhesive strips on the back. We had to be sure theyd stay on."


Bristol Myers group brand manager Lotta Edstrom said: "Weve got a strong relationship with Shine. Were thrilled with the cover, which will stop consumers in their tracks."


Attic Futura hopes Junes issue can build on the production success of its May edition, which featured a reverse front cover gatefold for Nike.


Story by John Davies