BemroseBooth itself printed the significant prize cards, which included one grand prize of 1m, five 10,000 prizes, 10 holidays and 20,000 special-edition watches.
It used specialist security printing and finishing equipment, similar to the processes involved in its production of Vodafones pre-paid phone cards. This ensured that the five specific security elements, designed by agency Claydon Heeley Jones Mason, were in place.
BemroseBooth also produced the plastic sleeves, which flow-wrapped the cards with packets of 12 first-class seasonal stamps, printed by De La Rue.
BemroseBooth business development director Andy Blundell said: It is typical of the way we work with clients now, in a wider role as opposed to just supplying a product. We are a main provider to Royal Mail in its parcel and security supply chain, but we are also able to take on a project that isnt within our immediate core.
It took two weeks to complete the job, and the campaign runs from 5 November-21 December.
Story by Rachel Barnes
