The Roland ProPrint Campaign includes an extensive integrated advertising, website, direct mail, and email campaign that focuses on how printers can move into new markets. It will also offer training modules and customer care packages.

Roland managing director Jerry Davies said: “ProPrint ties together our new initiatives and business planning tools, such as a bespoke ROI calculator, which provides financial illustrations online, and our new dedicated ProPrint website (www.rolanddg.co.uk/proprint), with our range of established market offerings.

“All of which are designed to assist printing companies develop long-term wide-format printing strategies.”

The drive will focus on ways that companies can “achieve optimum machine performance” and long-term business profitability using Roland’s VersaCamm, SolJet or AdvancedJet wide-format printers.