River retains Virgin Holidays mag work

Customer publishing house River has kept its contract to produce Virgin Holidays' Rock and Roam magazine work after seeing off six rival agencies.

Financial details of the three year deal were not disclosed. The 40+4 page magazine, which is 280x210mm format, is printed on 100% recycled stock by Precision Colour Print three times a year with a print run of 60,000. The magazine is distributed to Frequent Virgin Club members and given away free in Virgin Holidays' v-room lounge at London Gatwick.

Julian Rowlands, head of customer relationship management at Virgin Holidays said: "Rock and Roam has just been nominated for Best Travel Information Publication at the British Travel Awards, and the renewal of our contract is a reflection of our happiness with the excellent work that River has done and the feedback we have received from our customers."