#commsHERO campaign lauded

Resource director Choudry wins major marketing award

Choudry (centre) winning the Marketing Pioneer Award
Choudry (centre) winning the Marketing Pioneer Award

The sales and marketing director of Leeds-based full-service communications agency Resource has been named as a winner at the 2023 Chartered Institute of Marketing (CIM) Global Marketing Excellence Awards.

Asif Choudry took home the Marketing Pioneer Award at the recently held awards ceremony at the Brewery in London.

A marketing professional, chartered marketer, and fellow of CIM with over 25 years of experience, Choudry created the #commsHERO community in 2014 to create a platform for marketing professionals of all career stages to learn, share best practice, inspire, connect, and collaborate with each other.

Today the community has over 13,700 followers on X, formerly Twitter, and this year it hosted the 15th #commsHERO event.

Choudry commented: “I am so chuffed! Thank you to the judges who made the decision. I was truly honoured to pick this award up for the amazing team Resource. Thank you to everyone who has been part of the wonderful #commsHERO community since 2014, and to all of our clients. This is for all of us.”

Entries for the awards were judged by a panel of experts from major brands, agencies, and consultancies including Microsoft, VCCP, Virgin Atlantic, LID Business Media, Lucky Saint, SaturnFive, and Thinkbox.

Chris Daly, CEO at Chartered Institute of Marketing, said: “Congratulations to all those who won, this year’s submissions were truly exceptional.

“Selecting a winner for the Marketing Pioneer Award proved more challenging than ever before. Congratulations to Asif on his success.”