Managing director Gary Lasham, who bought the business in a 10m buy-in management buyout earlier this year (PrintWeek 15 January), said the rebranding was needed to change the companys image.
Before we didnt tell you what we did. Now we do exactly what it says on the tin large format printing, he said.
The company's new logo, website and marketing collateral will also be rolled out later this month.
Lasham said he was close to finalising an agreement to move to a new, leased premises, close to the companys existing home.
Its present home is a 200 year-old mill house, which is currently leased off the former owners of Multigraphics.
Although there are no plans to expand in new equipment and staff, Lasham said plans were in place to grow the business, and as new contracts are added he did not rule out the possibility of either.
The firm currently employs 80 staff at its Holmfield base in Halifax.
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