The 28pp previews were bagged up with The Observer newspaper for Sunday 4 September and also handed out at mainline train stations across the country.
The monthly magazine which has a circulation of more than 350,000 copies in France hits newsstands next week and is being produced at Polestar Chantry, where the initial run length will be around 300,000.
Hachette Filipacchi production director John Hughes said: "With the short cut-off [KBA] press, the company was able to offer a cost effective and efficient proposal to meet our requirements."
"This is another feather in Chantry's cap," added Polestar account director Steve Campbell.
Story by James Donkin
Have your say in the Printweek Poll
Related stories
Latest comments
"Very insightful Stern.
My analysis?
Squeaky bum time!"
"But in April there was an article with the Headline "Landa boosts top team as it scales up to meet market demand", where they said they came out of last year’s Drupa with a burgeoning order..."
"Yep. Tracked is king."
Up next...

Print services required
Trio of new tenders up for grabs

Greater automation and ease-of-use
Konica Minolta enhances AccurioPress C7100 series

Energy savings and wider gamut
Wilmot-Budgen takes first LED Onset

Weekly one million mark