The live event, which will be held at 3pm GMT on Monday September 28, is sponsored by EFI.
Two printers will provide insight into their experiences of implementing digital wide format services - both the benefits and the pitfalls. Alderson Print Group POS business director Stuart Hobbs will discuss his firm's extensive investment in large-format digital, while Woodrow Press sales, marketing and standards director Paul Ramsay will talk about adding wide-format print as part of a move to become a full-service communications provider.
PrintWeek executive editor Barney Cox will define the market and applications.
Participants will be able submit their questions for a live debate for which Frank Tueckmantel, vice-president of corporate marketing from sponsor EFI, will join the rest of the panel.
Printweek.com editor Matt Whipp will chair the session.
