Printing United Expo upbeat on expanded show

Printing United Expo: "If you really want to see printing technologies, it’s the place to come”
Printing United Expo: "If you really want to see printing technologies, it’s the place to come”

Organisers of the upcoming Printing United Expo are prepping for their biggest show yet, with the exhibition aiming to be “a place where everyone can wet their beak”.

The show is being held at the Georgia World Congress Center in Atlanta and runs from 18-20 October.

Printing United Expo is occupying two halls and some 1.2 million square feet (111,500sqm) of space overall, and with more than 800 exhibitors encompassing all types of print production.

Mark Subers, president of events and expositions at organiser Printing United Alliance, told Printweek that the expo aimed to make life easier for exhibitors and visitors by showcasing the entire industry in one place: “What we’re trying to build here is a platform where everyone can wet their beak – where everyone can get some benefit and success out of it.

“We've tried really hard to ensure that we're encapsulating all of the communities, so we go from apparel decoration, all the way through to packaging,” he explained, and also pointed to growth in exhibits featuring wide-format, labels and corrugated tech.

Subers said that numbers were up “across the board” with pre-registrations, exhibitors, floor space and – crucially – hotel room bookings all up on the 2022 show, which took place in Las Vegas. The expo’s strategy is to alternate between the east and west coasts of the US.

“There's really never been a show of this order of magnitude in the Americas,” Subers added.

“Our theory is if you can put ink on it, we want you there. If you really want to see printing technologies, it’s the place to come.”

Show features include community hubs for different specialisms, hands-on training zones, and educational sessions.

There will also be two keynote sessions: the first on day one looking at ‘Converting Printing Industry Uncertainty into Opportunities for Success’; while on day two the topic is ‘Fully staffed: How to Find and Keep Great Employees in Difficult Labor Markets’.

The show’s two biggest exhibitors are Fujifilm and Durst which is exhibiting alongside its subsidiary Vanguard.

Fujifilm will be showcasing its expanded product range including inkjet, wide-format, and toner presses. It will also hand a US debut to the new B2 format 2,500sph Revoria Press GC12500 toner device.

Other major exhibitors include Canon, Roland DG, Epson, Heidelberg USA, Ricoh, Screen, EFI/Fiery, Komori and MBO, Landa Digital Printing, RMGT, Muller Martini, Mimaki, Kornit Agfa, HP, Zund, Kyocera, Duplo and M&R Printing Equipment.

RMGT is bringing its flagship 970 eight-colour long perfector sheetfed litho press with LED curing to the show, while Heidelberg plans to showcase its new Gallus One inkjet label press.

Xerox, which has decided not to exhibit at Drupa 2024, also has a large stand space on the floorplan.

A raft of new product launches will take place at the show, including Sharp’s entry into production printing. Belgian software specialist Enfocus will also celebrate its 30th anniversary at the expo.

Further information and registration details can be found at www.printingunited.com.