At the last Drupa in 2016, Fujifilm exhibited alongside its then-joint venture partner Xerox in a 2,020sqm space in the centre of the hall.

It had originally opted to keep the same size booth and location, but subsequently decided to effectively take ownership of the base of hall 8b, which involves an additional 400sqm of space.

Xerox pulled out of the expo in September, which created a large available space alongside Konica Minolta – although a number of Chinese exhibitors including Han Glory have relocated into 8b, which along with the adjacent hall 8a is billed as one of the prime ‘digital halls’ at the expo.

Fujifilm’s product portfolio has grown substantially since the last Drupa, including its own-design Acuity range of wide-format printers, the new Revoria Press and ApeosPro range of toner devices, and additions to its inkjet offering, including a high-speed B2 Jet Press model, as well as imprinting systems.

Its new 2,500sph B2 format Revoria Press GC12500 toner device is likely to be a highlight and will be among the big talking points in Dusseldorf.

Taku Ueno, senior vice president for Graphic Communications at Fujifilm Europe, said the firm had a lot to talk to visitors about, and needed a lot of stand space as a result.

“As well as the huge number of new digital solutions, Fujifilm also remains a global leader in the manufacture and supply of technologies and consumables for analogue applications, whether that is offset, flexo or screen printing,” he said.

“Drupa 2024 represents the perfect opportunity for Fujifilm to combine all these solutions in one place, and to come together with our growing range of leading partners from across the industry, to showcase world-class pre-press, print and finishing solutions designed to give our customers a competitive edge.”