PPA mag promo printed by GD

The Periodical Publishers Association (PPA) has produced 200,000 copies of its Home Delivery Catalogue as part of a joint initiative to increase magazine sales via independent retailers.

Magazine, catalogue and brochure specialist Garnett Dickinson of Rotherham printed the catalogues.

 

The initiative is in conjunction with the National Federation of Retail Newsagents and the Association of Newspaper and Magazine Wholesalers.

 

PPA senior circulation marketing executive Helen Wilkinson said the free 24pp A5 catalogues provide information on what magazine titles are available.

 

The initiative, now five years old, aims to raise awareness of the range of magazines available, and to encourage customers to use   independent retailers or order titles for delivery.