Polestar extends Radio Times deal

The Polestar Group has won the contract to print the <i>Radio Times</i> for a further five years in a deal worth 9m a year from BBC Worldwide.

The task of printing the weekly television listing guide will continue to be handled by Polestar Petty in Leeds until at least February 2009.

The latest contract renewal means Polestar, in its various company guises, has now printed the Radio Times since the early 1930s.

BBC magazines production director Mal Skelton said: We went out to a competitive tender involving all the usual suspects, including Jarrolds and Southernprint.

The Radio Times is a very time-sensitive weekly that prints in 10 regional editions, and a further edition for NTL. We had to be confident that we used a manufacturing facility to meet the tight deadlines and ensure that the printing quality is still very high. The magazine has an expensive position in the marketplace.

The contract was last renewed in 2001, and since then Polestar has invested heavily in the Petty site, which it regards as its flagship high-volume web offset magazine production plant.

It commissioned a 64pp MAN Roland Lithoman web press shortly before Christmas as part of a 16m spend intended to turn Pettys into a 64pp superplant. Another three 64pp presses are on order.

Skelton admitted that the investments factored heavily in the decision to continue using Pettys for the next five years. We need continuity in a project of this size. Its no good chopping and changing printers every year. The repro we review constantly, however. We used to use Polestar, but switched last year to Graphic Facilities.

The average print run for the Radio Times is 1.3m copies per week, but Polestar printed a record-beating Christmas edition last month in conjunction with St Ives of 3.3m copies.

Story by Tony Brown