The catalogue had been printed in Germany by Brochek for the past four years, but after a "competitive pitch", Sheffield managed to repatriate the job.

"We are really happy to bring the job back to the UK," said a spokeswoman for Toys "R" Us.

The 84pp catalogue had a 6m print run. It has been placed in stores throughout the UK and copies have also been distributed with the Mail on Sunday and News of the World.