PaperX.com has made two high-profile UK sales directors redundant along with 11 other European sales and marketing staff.
Paul Venediger, in charge of printing and writing papers, and packaging paper chief William McMullen fell foul of PaperX's re-focus as a software- and technology-based firm.
"We have always seen ourselves in the paper industry, but we need to firm up our technical side," said marketing director Hedda Bird.
"When we came into this we thought clients would want logistics and sales, but the message has been integration, integration."
PaperX has appointed Paul Donaldson as European head of sales. His remit is to strengthen the salesforce with industry and outside experts.
Story by Andy Scott
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...
Further breathing space
'Serious group' interested in Highcon, new deadline set
Automation welcomed
Colourbridge enhances efficiency with new Duplo multi-finisher
New business unit includes OpSec
