New year predictions: Bettine Pellant, Picon

Pellant: word of the year is unprintable
Pellant: word of the year is unprintable

Picon CEO Bettine Pellant shares her perspective as CEO of the trade association that represents manufacturers and suppliers to our sector, and points to an upcoming event in May as a key opportunity for print firms.

What positives are you able to draw on from the experiences of 2022?
The resilience of the industry and the continued innovation.

What trend (business or technology) do you think has been accelerated because of the impact of inflation?
Automation and an increase in customer service to differentiate companies from their competition.

What do you think will represent the single biggest opportunity for printers in 2023?
The King’s Coronation.

What are your hopes for 2023?
Economic stability.

What piece of advice do you wish you had been given in December 2021 to prepare you for the year you’ve just had? 
Be more appreciative of what you have, it may all change tomorrow.

What was your word or phrase of the year in 2022?  
Unfortunately it’s not printable.

What, if anything, will you do differently in 2023? 
Try to keep on top of my ever-filling INBOX.

What’s your favourite Christmas cracker joke? 
How do you keep an idiot in suspense?
... I’ll tell you next week

Are you making any New Year's resolutions? If so, what?
To buy fewer handbags – let’s see how long that lasts for!