Canada-based business Hume Media is first to order the Brenva HD. The firm said the press, which mixes iGen and Impika technology, will increase its competitiveness when printing books in runs longer than 1,000.

Hume Media president John Hume said: “Brenva will make us faster, more productive and cost-effective without sacrificing the quality clients expect and pricing that is very competitive.”

French firm DocOne has ordered two Trivor 2400s, with which it plans to aggregate up to 250 million mail pieces – for nearly one billion digitally printed pages – every year.

Xerox chairman and chief executive Ursula Burns said: “High-quality colour, especially inkjet, is growing. The technology has generated new ways of collaborating and new ways of working. People want to create things that are unique and personal and they are willing to pay a premium for those things if we can show them the value.”

Meanwhile, Xerox company XMPie, along with Solimar and Muller Martini, is using the show to demonstrate a new end-to-end workflow product for personalised catalogue production on the Trivor 2400 inkjet web.

Xerox Personalized Catalog uses Xerox FreeFlow Core to automate the entire workflow process, XMPie PersonalEffect to create customised content to meet tailored requests from customers and Muller Martini’s Presto II Digital Saddle Stitcher to bind and finish the product.

Xerox is also holding various technology demonstrations of new products, including a clear toner for the fifth station of the iGen5, High Fusion Ink, which enables inkjet printing on traditional offset coated stocks, eliminating the need for pre or post paper treatment.

Additionally, the manufacturer is showing a tech demo of its new Direct to Object Inkjet Printer. Xerox said this device facilitates inkjet printing on 3D objects as small as bottle caps and as large as helmets and shoes and eliminates the need for labels in many retail and manufacturing applications.