The company has tailored its plants in France and Belgium to produce a wider assortment of mail and avoid mis-matching packs.
Moore adds pre-printed material onto six webs and unwinds them to finishing machi-nery. The firm has kit from Muller Martini, Heidelberg and Kodak Versamark.
According to Moore Response UK sales director Eamonn Burke, the system allows customers to print and finish complex mail packs with one company rather than outsource to several firms. He added that runs tended to range from 200,000 upwards.
"We have found that customers have no objections to producing the mail-packs in Continental Europe," said Burke.
Have your say in the Printweek Poll
Related stories
Latest comments
"Sorry to read this, a big name to go down, hopefully a lot of the £1.8M was insured. We are recruiting operational staff & currently in-talks to assist the clients with immediate requirements."
"£1.8m !! Very big numbers indeed."
"Now black really is white. Ditching a product line with all its consequences for customers is now an award winning move. Priceless!"
Up next...
News comes a year after the Coronation
King and Queen update Royal Warrants
66-year-old firm closes
DCW Penrose shuttered; kit sold at auction
Finishing from start to finish
IFS lauds partners' premieres and Drupa importance
Government emphasised RM's importance to society