Baker joins the Telford-based business following a 20-year stint at Southernprint prior to its takeover by Wyndeham Group.
Baker, who has spent 25 years in the industry, will be based in Romsey, Hampshire focusing on sales in the southern counties.
Mark Jones, sales director at Precision Colour Printing, said: "We are delighted to welcome Malcolm to our sales team. Our continued success here at Precision Colour Printing means that our sales and marketing team are continually expanding.
"He has a wealth of knowledge and experience to bring to the role and we look forward to a prosperous new year with Malcolm on board."
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"Sorry to read this, a big name to go down, hopefully a lot of the £1.8M was insured. We are recruiting operational staff & currently in-talks to assist the clients with immediate requirements."
"£1.8m !! Very big numbers indeed."
"Now black really is white. Ditching a product line with all its consequences for customers is now an award winning move. Priceless!"
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