It follows the launch of Kall Kwik's Design to Delivery (D2D) service in September. Mtivity's Marketing Store-Front allows Kall Kwik customers to centralise and store marketing collateral. The D2D service is being offered by Kall Kwik's corporate brands division.

"After evaluating several different solutions we chose Marketing StoreFront because of its broad functionality, which incorporated marketing as well as print processes," said Kall Kwik corporate brands manager Julie Shearer. "We also saw considerable value in using Mtivity's variable data print-on-demand options.

Mtivity's product manages the fulfilment and distribution workflow, offering Kall Kwik customers the opportunity to download and customise marketing materials.