Industrial Digital Printer of the Year: Paragon Customer Communications

It was in the cards. Paragon took the top spot in this category thanks to entries including Hyundai Tarot Cards – a fitting theme for a category that focuses as much on targeted messaging and the handling of complex data, meanings and interpretations as the printed product itself.

The job, in runs of multiple thousands a month, rolled off its digital kit to form part of a winning hand that also included a Hyundai Free Paint Campaign, Hyundai Pop-Up Monthly Mailings and Architas Investment ONE Statement. “The entire entry showed a clever use of analytics to drive innovation for creative products that deliver fantastic response rates,” the judges said of a team that dovetailed excellence in colour with smart applications. 020 7601 6270

Highly commended

Plastic Card Services 01625 504000

The Coop Membership scheme is the most successful loyalty programme in Denmark, with almost every household owning a card. Plastic Card Services in Macclesfield, Cheshire, used degradable PVC combined with waterless litho and drop-on-demand inkjet and toner print, with the finished sheets surface-printed with a clear, gloss UV cured silk screen print. “Good looking packs that demonstrated a good use of data,” said judges of entries also including Booths, Cineworld and Economy Energy.


Gask & Hawley

Paragon Customer Communications

Plastic Card Services