In-flight mag sector is thriving, say publishers

The in-flight magazine sector is in rude health and is driving UK print volumes, despite airlines announcing reviews to titles, said leading customer publishers.

It was claimed recently that FlyBe was reviewing its ad-funded bimonthly magazine, FlyBe Uncovered, published by Stream Publishing and printed at Southerprint.

The budget carrier said: "Flybe is very pleased with the work undertaken by Stream but, like any other business, regularly surveys the market to see what's out there." 

Meanwhile, Ink Publishing, which dominates the in-flight sector and includes easyJet, RyanAir, Bangkok Airways and bmi as clients, told printweek.com it was having a record year.

Chief executive Jeffrey O'Rourke said: "I talk to most of the airlines around the world and I haven't heard of any that are thinking of cancelling their publications."

He said it was survival of the fittest. "Many of our titles are having record issues. The demand is higher than ever, from Mexico to the Middle East to middle England."

O'Rourke added that Ink has been bringing big print jobs for European airlines to the UK to take advantage of the exchange rate.

BA showed its faith in in-flight title High Life by renewing the contract with publisher Cedar Communications earlier this year. High Life is printed by Artisan Press. 

Cedar Communication editorial director Mark Jones said: "We consider BA's High Life as the bible of the in-flight experience. Only this year we have signed up some famous brands for advertising."

Earlier this month, Etihad Airways launched Aspire magazine for first- and business-class passengers.