The A4 Hoover piece incorporated cardboard pop-up stairs to market its product, The One. Ice3 specialises in cardboard engineering and completed the work on its Sabre Autoplatten machine.

"The job involved very complex die-cutting and is one of the types of jobs we can do," said Ice3 sales director David Small.

Ice3 is actively targeting 2,400 companies and frequently mails out examples of its own work.

"As part of our offer is DM, we believe that the best way to market ourselves is to show companies exactly what we do," he said. "So far, it is a strategy that has been very effective for us, resulting in many responses."

Along with DM, Ice3 also specialises in point-of-sale and promotional packaging. The company also has a design division called IceArt.