Howard Hunt (City) is countering a squeeze on 8pp work in the direct mail sector by installing its second 16pp Mitsubishi Diamond web later this year.
"10- and 12-colour sheetfeds are taking up some of the market and the 16pp web is so much quicker we run ours reel-to-reel so its as fast as you can go," said chairman Nod Pigott.
The 3.2m press will replace one, possibly two, of the Dartford direct mail printers 8pp presses.
Pigott repeated previous claims that Mitsubishi presses were the most reliable: "I dont know what Mitsubishis service is like because I dont need it."
The firm installed a second Creo CTP system last weekend to cope with increased demand.
Have your say in the Printweek Poll
Related stories
Latest comments
"Very insightful Stern.
My analysis?
Squeaky bum time!"
"But in April there was an article with the Headline "Landa boosts top team as it scales up to meet market demand", where they said they came out of last year’s Drupa with a burgeoning order..."
"Yep. Tracked is king."
Up next...

Print services required
Trio of new tenders up for grabs

Greater automation and ease-of-use
Konica Minolta enhances AccurioPress C7100 series

Energy savings and wider gamut
Wilmot-Budgen takes first LED Onset

Weekly one million mark