Group sales director Tony Massey said that growth in the UK and other European countries had prompted the firm to differentiate itself from the rest of the print management market.

"We've probably been one of the best-kept secrets around in the print management sector, and wanted to change that," said Massey.

The company spent a year working with design consultancy The Chase to devise its new corporate identity.

The strapline to its new cyan and magenta logo announces "Europe's favourite print manager". Massey said that the firm's pan-European client base in Denmark, Finland, Poland and Sweden, had required the adoption of a more Europe-led approach.

In addition, the Surrey-based print management firm is set expand its operations in five different German locations in the next three months, as a result of recent contract wins.

Massey added that next year will prove interesting for the business, as it starts to evolve with the new identity in place and additional
contract wins.

"People have tended to view us as being in the slipstream of the sector, but now we are about to change all that," he said.