Surrey-based HH Global was awarded the contract after the UK-based electrical appliance manufacturer decided its concepts best fitted the specification for a POS that would build brand image in France.
Dyson specified a high-quality, durable POS that would complement the Airblade’s modern, streamlined design.
HH Global’s Paris office carried out research and development in collaboration with Dyson’s communications agency while the finished product was produced by HH Global’s retail media team at its Sutton head office.
HH Global chief executive Robert MacMillan said: "As such an iconic brand, we were very pleased to work with Dyson on this project. Permanent POS takes more time, resources and creativity, but the end result, we believe, gives better results, not just in terms of image, but importantly in ROI."
An HH Global spokeswoman said the company hoped the contract, which was described as "ongoing", would be the first of many.
No details were revealed about the value of the contract.
